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Graphics & Branding

For reference, and official university voice on all things branding, see the University Brand Guide.

I will do my best to cover all the frequently asked graphics & branding questions for the college. But please, if you have any questions, concerns or just need some help, email: Kendra Lewellyn.


Colors

The official color of A&M is Aggie Maroon. This should be a primary, visible color on all websites, printed materials, promotional items and visual displays.


DIGITAL: HEX

PRIMARY
AggieMaroon
#50000
SUPPORT
Cool Grey 11
#666366
ACCENT COLORS
Pantone 422
#ADABA6
Pantone 4515
#B5A66B
Pantone 7408
#EDB512
Pantone 7528
#D6C7B8
Pantone 405
#66594D
Pantone 4495
#827026
Pantone 468
#EOD6B5
Pantone 392
#7D7805
Pantone 1405
#6B470F
Pantone 7402
#EDDE9C
Pantone 534
#2E406B
Pantone 7498
#454F24
Pantone 7503
#AB9E6E
Pantone 7447
#664A78
Pantone 308
#005E7D

DIGITAL: RGB

PRIMARY
AggieMaroon
rgb(80,0,0)
SUPPORT
Cool Grey 11
rgb(102,99,102)
ACCENT COLORS
Pantone 422
rgb(173,171,166)
Pantone 4515
rgb(181,166,107)
Pantone 7408
rgb(237,181,18)
Pantone 7528
rgb(214,199,184)
Pantone 405
rgb(102,89,77)
Pantone 4495
rgb(130,112,38)
Pantone 468
rgb(224,214,181)
Pantone 392
rgb(125,120,5)
Pantone 1405
rgb(107,71,15)
Pantone 7402
rgb(237,222,156)
Pantone 534
rgb(46,64,107)
Pantone 7498
rgb(69,79,36)
Pantone 7503
rgb(171,158,110)
Pantone 7447
rgb(102,74,120)
Pantone 308
rgb(0,94,125)



PRINT: CMYK

PRIMARY
AggieMaroon
CMYK(15,100,39,69)
SUPPORT
Cool Grey 11
CMYK(0,2,0,60)
ACCENT COLORS
Pantone 422
CMYK(0,0,0,33)
Pantone 4515
CMYK(0,9,50,24)
Pantone 7408
CMYK(0,25,95,0)
Pantone 7528
CMYK(0,3,10,10)
Pantone 405
CMYK(0,10,33,72)
Pantone 4495
0,20,95,46)
Pantone 468
CMYK(6,9,23,0)
Pantone 392
CMYK(7,0,100,49)
Pantone 1405
CMYK(0,36,100,63)
Pantone 7402
CMYK(0,6,30,0)
Pantone 534
CMYK(100,80,30,5)
Pantone 7498
CMYK(25,0,100,80)
Pantone 7503
CMYK(0,12,35,25)
Pantone 7447
CMYK(60,58,0,19)
Pantone 308
CMYK(100,5,0,47)


Fonts

The official fonts of Texas A&M can be purchased through SELL for $50 (per machine installed)


Frutiger

This is a sans serif font. Used in headlines will create a modern feel. Excellent for large-scale, display type (like banners or signage).

The university-recommended web alternate to Frutiger is Arial.

ITC New Baskerville

This is a serif font. It is great for body copy (aka, the long paragraphs in your memos, letters and websites). And used in headlines will create more traditional, official feel.

The university-recommended web alternate to New Baskerville is Georgia.

Aachen

This is a slab serif font. It is used for impact. Best reserved for headlines or titles on posters, webpages, etc.

The university-recommended web alternate to Aachen is Impact.

Sloop

This is a script font. Used best to add a classic or upscale tone to a piece... but use sparingly! It is a difficult font to read. So I recommend 1-2 words on a page (for artistic value) at best.

There is no web equivalent to Sloop.


Photography

Great photography is a fundamental foundation to any great communications piece. Unfortunately fewer and fewer resources are being invested in this area.

Let's see if you can tell which photo was taken by a professional photographer?

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Please consider budgeting a line item for photography for your project. It can make you look professional, friendly and modern.. INSTANTLY.

Investing in photography can pay off for years. One great set of photos can be used online, print and in your presentations over and over.

Most professional photographers cost $75-100/hr (some of the best can run upwards of $200/hr). I recommend budgeting anywhere from $200 - $1000 for photography. It can give you about 3 hours - 1 solid day of shooting. And you can also fill with stock photography for things that are not as visually unique to set the tone of your program/unit.


Booking a Professional

For a list of professional photographers, download the University Photo Resources page and Photographer Pool List (DOC).

Asking for University Support

Occasionally your event may warrant the university resources, please contact Brian Wright at brian-j-wright@tamu.edu or (979) 845-4665 to see if there might be resources avaiable.

Asking for College Support

As our schedule permits, we try to accommodate requests for photo coverage. Keep in mind this is just amateurs with a nice camera. ;) If you want to visually document for historical record, I would still recommend paying for a professional (see reasons above).

Doing it Yourself

If none of these options are avaiable to you (for time, budget or staffing reasons). You can shoot it yourself using any avaiable digital camera (heck most phones shoot better pictures/video than some department cameras). BUT remember that if you are not at a public event, you may need to get a photo release to use those photos on any published materials (web or print). Talent Release.

Stock Art


Printing/Copying

Printing (and Print Acquisition)

All print jobs must be bid to the lowest bidder through Print Acquisition. Allow a minimum of 2 weeks for the actual printing/distribution. That means after the file has been submitted, designed, edited and approved. Not 2 weeks from when you think of the project... Or tell me. 2 weeks from when edited and approved.

I like Modern Postcard for a variety of my print jobs because they are fast, great quality and you can get quick information regarding cost/ETA online. But you cannot order with them using university funds (would have to be a grant or outside funds)

Another alternative is our local printers (Insite, Newman and TOPS have all been helpful). But you'll need a bit more time to get through the red-tape of the required university bidding & Print Acquisition queue. TIP: Karen Palumbo is our representative, and a handy resource. Call her first.

Copying

Copy jobs do not have to go to any specific vendor. You may go to any local shop.

I recommend Copy Corner for speed/quality. But again, there is no requirement there.

Can we print it (pay for it) for you?

The resources at the college level are very limited. Therefore we put a MAX of 50 in-house prints per any event, at the discretion of the dean.


Promotional Items

If it's maroon... we've probably bought it before. Just send a quick email with the information below and we can try to help you find the best quality product to meet your budget.

This is the trickiest one to answer as FAQ, since availabilty items through vendors change so rapidly. But here is a general game plan:


1. Budget/Quantities

Know this information first! It drives nearly everything else.

2. Deadline

This is the next issue, turnaround times vary widely depending on the item. Some can be done within a week, others take 3+ weeks. It all depends on the stock. So ask early! Never a bad idea to have things lying around before your event. :)

I recommend investigating promotional orders at least 5 weeks in advance. This gives you a week to narrow down choice, get budget approved, order through your business office... 3 weeks for production and 1 week for shipping.

3. Approved Vendors

Texas A&M requires all those printing on behalf of the university to be in step with collegiate licensing. SO... that means we can only use the licensed vendors. I usually start with 4imprint.com or CCCreations and work my way out if they don't carry the item. This will save you heartbreak later, trust me.

4. Artwork/Ordering

I am more than happy to provide the correctly sized artwork (using the A&M wordmarks here) or custom artwork for your event. Just contact me (remember, earlier = better!). Ordering through the department business office and having materials delivered straight to the department or event coordinator seems to work best.


Stationery

All stationery design, production and ordering is handled by Print Acquisition. There is no design request required. You simply fill out the form and order any letterhead, envelopes, etc you would like.

No, I can't change the design of letterhead, business cards, etc.


Invitations

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I recommend ordering blank cards for your department/unit. You run these through your in-house printer for last-minute or short-list events.


Templates

We in science are working to compile more templates for staff to use. Contact Kendra Beasley to make a request.

I recommend checking out Marketing & Communications print templates first. Please note most of them are in Illustrator or InDesign.



Eletronic Letterhead - Science


Powerpoints

Powerpoint - General Texas A&M
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Click here for: Marketing & Communications Templates

Powerpoints - Science
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Email Signature

Please copy and paste the following to use as a start for your email signature, edit for department and your personal information:

Full Name | Title
Department, College or Unit name | Texas A&M University
ph: 979.XXX.0000  |  mobile: 979.XXX.0000 | email@tamu.edu
- - - - - - - - - - - - - - - - - - - - - - - - 
www.dept.tamu.edu

T-Shirts & Polos

Our office has extensive experience designing apparel. Please contact us to design your shirts, bags, etc. We can help you get the best design at the best price


Design Examples:

2013 Chemistry Open House
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2013 Texas Junior Science & Hummanities Symposium
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2012 Advanced Placement Summer Institutes
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Websites

There is currently no official website template for the university. Nor a central production house for websites. However, these are some general starting points when creating a site for your unit/lab/center. Of course, each department has variables (such as server, programming languages, etc). Please consider emailing/calling before beginning any website with high visibility outside Texas A&M to ensure it meets the standards and guidelines.


Department Example

I recommend starting with the goMobile templates for any smaller center, institute or laboratory group. It's a great foundation with a responsive site.

Getting Outside Designer

Any contract over $10,000 (annual total) must go through the RFP process. If you need help with specs in the RFP or want another educated party to sit on your review committee... I am happy to help.

University Web Policies

Although they are reviewing the current web style guide, the current guidelines are posted here.

I recommend signing up for the RSS on the Webmasters Blog. It will keep you up to date on any changes to policy.


Wordmarks (aka "logos")

People request "logos" a LOT. But often they don't realize we have university artwork that is intentionally crafted to identify your program with the established Texas A&M brand.

PRIMARY BRANDING

PRIMARY MARK

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Can always be used as the only means for branding.

UNIVERSITY SEAL

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BIG no-no. Only for the President's Office.


DEPT/CTR/PROGRAM

WORDMARK

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These are created at college level to specific guidelines set by university.

Required Elements:

Texas A&:M symbol (with bevel), line divider, Name of Unit/Dept/Center (all CAPS), Texas A&M University

Note, you cannot just "make it up yourself in Word." ;)

If you need to request a new wordmark for any unit/center/institute in the College of Science, please email Kendra Beasley.



Logo Exceptions

Although departments and units need to use either the primary mark or wordmark to identify their affiliation to Texas A&M University, special events, programs and other instances may warrant a custom graphic/artwork to draw emphasis.

Design Examples:
2013 Saturday Morning Physics Program
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College of Science
517 Blocker
TAMU 3257 | 979-845-7361
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